Bringing YOUR Training Bulletin to life
A panel of PADI Professionals and PADI Staff will be online to present information from the latest Training Bulletin, and answer questions you may have about implementation of standards changes.These...
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Learn how YOU can make money from a ‘try before you buy’ event?
In this article we are going to look at why customers like to try things before they buy them and how you should be taking advantage of this. So what on earth are we talking about. You are already...
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Using Loyalty Programs to promote further sales and find new customers
Did you know that loyalty programs have a proven ability to increase YOUR average transaction value, average transaction frequency and increase the your customer lifetime value. Why? Because on...
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How many real ‘fans’ do you have?
How many real ‘fans’ do you have? A BBC investigation (Fake users hurt Facebook ‘likes’) has found that many companies are wasting money on paid advertising to gain new fans for their Facebook...
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What is marketing and how can you take advantage of the ‘buying cycle’?
Marketing is about influencing the decision to buy… Almost a century ago John Wanamaker, who many consider to be the father of modern advertising and a pioneer in marketing, said “half the money I...
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Short video promoting UK dive centres…
… to returning divers who have qualified abroad We have put to together a short and fun video to promote UK diving and PADI dive centres to returning students who have qualified abroad. To watch the...
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Check out the cool store wrap…
… for Ocean Leisure in time for the 2012 London Olympics We have created a short time-lapse video for the latest PADI store wrapping project which has just been completed for the PADI dive centre...
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Trust, Facebook and making more sales
How many friends do you have on Facebook? Well the average number according to a recent study is 229 but why should you care about this? Well modern diving businesses are using social networks...
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Thinking like Amazon to sell diving…
Know your customer very, VERY well So why should your diving business have qualities like Amazon? Amazon began in 1994 when the creator Jeff Bezo’s shipped his first book from his garage. Amazon began...
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Using Twitter for business
How to make the Perfect Tweet… According to the Company Blog: “Tweeting for business can increase the reach of your messages, and enable real-time engagement with you customers and prospects.” The...
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Get the new email templates now!
Check out the new email templates for… …promoting children’s SCUBA diving courses. Kevin Craddock of Flippas-N-Fins asked if I could make him some email templates to promote the PADI Seal Team to the...
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Learn how to download/use the new email templates
… to promote your courses and diving business We have been busy building an email template library for you use which be found by clicking the ‘Email Template Library‘ link. This library contains all...
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The best SCUBA diving sites in Britain
Do you have a favourite local dive site? I love SCUBA diving and some of the best dives I have EVER done have been right here on my doorstep in British waters. One of my favourite dive sites is Lundy...
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Come diving with PADI at ScubaFest 2012
A great weekend of SCUBA diving… Are you curious to find out how cool UK diving can be? We have a fun packed, social weekend of diving by the sea and we want YOU to come with us. When and where? If you...
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The eReceipt revolution is coming – are you ready?
Twenty retailers in the London’s West End are about to trial the use of eReceipts in what is being hailed as the biggest revolution for shoppers since the invention of customer loyalty cards....
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ScubaEarth Phase 1
On the first day of ScubaEarth… The long awaited and much anticipated launch of ScubaEarth is almost here and thank you to everyone for your patience. The team at PADI have been working very hard...
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The secrets to a successful eNewsletter
How to make a successful eNewsletter Three questions to ask before we begin. Do you subscribe to any newsletters? If so do you like to receive them? What do you like about your favourite newsletter?...
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